Structure follows the task
A festival programme, product catalogue and advisory firm need different navigation, priorities and calls to action.
WORK / 01INDEPENDENT CONCEPT STUDIES2026
Selected website concepts.
Different briefs, different structures.
This is independent concept work, not a list of client case studies. Each homepage explores a different field, content hierarchy and visual direction.
View the collection ↓EXTENDED STRUCTURESFOCUSED STRUCTURES
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Field Notes
Culture / Festival
Atelier North
Architecture / Studio
Loom & Line
Furniture / E-commerce
Helix Labs
Biotech / Platform
AMBR
Beauty / Product
Terra Table
Hospitality / Restaurant
Morrow / Hale
Legal / Advisory
Paloma Studio
Photography / Portfolio
Style follows the audience
Typography, colour, imagery and motion are chosen for the subject and intended visitor, rather than copied from one template.
Scope stays practical
A focused launch page and a multi-route platform can be equally considered while requiring very different amounts of work.
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Need a direction of your own?
Share the goal and context. The first step is defining the right structure, not choosing a visual effect.
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