SERVICES / 02
Strategy, design and development. One connected process.
01Strategy & research
Clarify the goal, audience and priorities before deciding on pages or visual direction.
- Business and audience discovery
- Competitor and category review
- Offer and positioning structure
- Project scope and priorities
- Content and conversion goals
- Technical requirements
02UX & content architecture
Turn a complex offer into a path that feels obvious to the visitor.
- Sitemap and page hierarchy
- Navigation and user journeys
- Wireframes and content blocks
- Conversion paths and calls to action
- Content planning and copy guidance
- Mobile-first interaction logic
03UI & visual direction
Create a distinct interface system that fits the business rather than a generic template.
- Art direction and mood
- Responsive page layouts
- Typography and colour system
- Components and design system
- Image direction and asset planning
- Interactive states and motion
04Development
Turn the approved interface into a responsive, maintainable production build.
- Responsive front-end development
- CMS and editable content
- Custom forms and calculators
- Client portals and web interfaces
- API and third-party integrations
- Cross-browser quality assurance
05Commerce & integrations
Connect the site to the tools used for sales, communication and day-to-day operations.
- Product catalogues and checkout
- Payments and subscriptions
- Booking and scheduling
- CRM and lead delivery
- Email marketing and newsletters
- Maps, search and external data
06Launch & growth
Prepare the release, measure what matters and support useful improvements over time.
- Domain and deployment support
- Analytics and event tracking
- Technical SEO foundations
- Performance and accessibility checks
- Content migration and redirects
- Maintenance, new pages and iterations
FORMATS
The scope can stay focused or grow into a custom platform.
01Landing pages
Focused pages for launches, campaigns and high-intent offers.
02Corporate websites
Clear, credible websites for established companies and growing teams.
03E-commerce
Product-led stores with a simple path from discovery to checkout.
04Motion & video
3D motion design, animated brand pieces, social Reels and considered video editing.
05Web platforms
Custom interfaces, client portals and scalable digital products.
06Portfolio websites
Distinctive editorial sites for studios, experts and creative businesses.
07Redesign & growth
A sharper structure, stronger presentation and room for the next stage.
INTEGRATIONSConnect the site to the tools already in use.
Exact services depend on the existing workflow and are confirmed before development begins.
01CMS02E-commerce03Payments04Booking05CRM06Email marketing07Analytics08Maps09Search10Multilingual11External APIs12Automations
DELIVERY STANDARD
Included in every production build.
01Responsive
Layouts are designed for desktop, tablet and mobile—not merely squeezed to fit.
02Accessible
Clear hierarchy, keyboard-friendly interaction and readable contrast are built in.
03Fast
Images, code and delivery are prepared to keep the experience lightweight.
04Search-ready
Metadata, headings, indexability and technical SEO foundations are included.
05Editable
Content can be structured for practical updates without rebuilding the whole site.
06Maintainable
Reusable systems and organised handoff make future growth less expensive.
START A PROJECT
Not sure what to build first?
Describe the goal and current situation. I’ll help separate the essential scope from features that can wait.
hello@webtech1.com ↗︎